AI In Beauty Industry - Let Machine Learning Enhance Your Look

The Importance of AI in Beauty Industry

While sitting in your comfortable armchair and scrolling through your Instagram feed, you probably don't even realize how many AI algorithms are running in the background. AI is all around us, in the sky and on the earth, and believe me, even on our faces. AI in beauty industry is becoming increasingly prominent.

AI has advanced to the point where it can analyze your skin and provide recommendations for the best products based on its condition. Impressive, isn't it? This incredible innovation can also help companies create personalized products that match the color and type of your skin.

The first time I heard about this advanced technology, I was shocked. Although I have been in this business for many years and I have technology at my fingertips, I was genuinely amazed. On one hand, I am glad to see that everything is developing so quickly, but on the other hand, it also scares me.

There are a large number of apps that allow you to see how a certain shade of lipstick or foundation looks on you. You can simply choose the desired foundation and turn on the camera, and the AI will do the rest. Trust me, you will have the same impression as if you had already applied the foundation to your face and were looking in the mirror.

The specific purpose is that you don't have to go to the store, try out testers, and waste time. It's enough to do it in the app in a few seconds, and if you like the it, you can order immediately.

AI Personalization in Beauty Industry

AI in the beauty industry will have great potential in the future. Trained artificial intelligence models can analyze data about skin type and its weaknesses and imperfections. Thanks to this, AI in the beauty industry plays the role of a dermatologist who can recommend the right cosmetic product without error.

Another very interesting thing is that AI can also recommend the appropriate facial treatment based on skin analysis. As virtual assistants or applications, this technology will make you feel you are in a dermatology clinic, rather than in your living room.

This technology is very interesting for women because it is a brilliant assistant with makeup. Based on the color of your skin, the shape of your face, and specific characteristics, this AI will give you advice on which eyeshadow palette to use.

Personalized skincare brings many benefits, both for consumers and for brands. Consumers receive personalized products that suit only their skin, avoiding the risk of irritation or complications. Brands, in turn, gain user loyalty, increase sales volume, and improve their business with advanced technology.

Companies that use AI in Beauty Industry

I encourage you to recall just a few of the well-known companies that use AI in beauty industry:

1. L'Oréal: uses AI to personalize skincare routines through apps, with Skin Genius being the most well-known. It thoroughly analyzes the skin and recommends suitable products.
2. Estée Lauder: AI technology analyzes skin tone to recommend the perfect makeup undertone.
3. Olay: uses AI tool Skin Advisor that analyzes user selfies to provide personalized skincare recommendations.
4. Proven Skincare: using AI to create customized skincare products. The AI analyzes data and skin questionnaires, as well as user habits.
5. Shiseido: investing in AI for skincare product personalization, developing devices for customized at-home treatments based on skin analysis.

Can AI Understand Beauty?

AI can understand the essence of beauty based on predefined patterns and training model samples. However, what AI lacks is the feeling or emotion that is a crucial factor in experiencing the beauty of physical appearance. It can suggest the perfect shade of lipstick, but it cannot feel the magic of the beauty of the reflection in the mirror. Beauty is a feeling that the heart creates, while AI is just a tool that facilitates the beautification process.

Top 3 Beauty Apps Using AI

1. YouCam Makeup : The perfect app for fun. It uses the latest AR technologies and allows users to try out different types of makeup and hairstyles on themselves.
2. SkinVision: A very powerful tool that analyzes moles and helps users prevent skin cancer.
3. Sephora: This app has a 'virtual assist' function that allows you to try out different products live. This is all possible thanks to built-in AR technology. The app also provides personalized product recommendations and reviews.

Future of AI in Beauty Industry

We are witnessing how AI technology is progressing abnormally fast and developing day by day. This is a strong indicator that AI in beauty industry will reach its peak. In the future, people will buy products recommended by AI. Machine learning-based technology will incredibly accurately analyze users' skin and give personalized recommendations for cosmetic products based on that. Brands will use this to bring even higher quality and better products to the market because they will know what users need the most.